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Family Owned & Operated
Mike and Kim Sherwin opened Bella Jule Fine Jewelry, following in the footsteps of his now retired parents, Pat and Nick Sherwin, who served Paso Robles for over 40 years as PAN Jewelers. Mike grew up in the store and gleaned amazing experiences that he now wants to share with the community as owner of their own store.
Mike as an 11-year-old at Nick's repair table.
Mike learned jewelry repair and design from his father and has attended many shows and seminars over the years to keep abreast of trends. For many years he did all the jewelry repair for PAN Jeweler's, J.C. Penney’s in Paso Robles and K-Jon’s in Atascadero. Kim has experience working with the public as an office manager and is anxious to share her enthusiasm, “I’m excited, this is an amazing opportunity for us.”
The store location is the same at 1224 Pine Street but you’ll note changes in the layout with Mike’s design table moved out front to provide a larger creative area with a smaller retail space. “Nothing has really change in our business philosophy. You’ll experience the same friendly, comfortable atmosphere in the store but we’re going in a bit of a different direction, more tailored to custom designs,” said Mike. “And with the designers out front the customers can see us at work and better understand the stages to creating your custom piece.”
Bella Jule Designs now offers cutting edge software in designing your special piece of jewelry.
“Let Bella Jule create a truly ‘one-of-a-kind’ piece for you with our brand new Jewelry Design Software Program. It only takes a few moments for us to show you the possibilities, from wireframe drawing to finished product, using gems of your own or a piece with a Bella Jule Designs diamond or gemstone,” said Mike.