Earrings

David Connolly

JABEL / David Connolly is a jewelry manufacturer based in Newark, New Jersey. They have been in operation since 1916 and were looking to reshape their image with a new identity. Now owned by David Connolly, a lifelong admirer of JABEL and prominent jewelry designer, JABEL wanted a new website that captured the essence of their long history while bringing them into the 21st century.

The process for this website was centered around a number of different elements. First was the element of photography. We were able to get custom lifestyle photography done which we were able to use in many different brand executions including the website. The idea for website photography was to use very zoomed-in crops which focused on the jewelry while using the human figure as a canvas for said photography. Another element we used was the use of textures and various frosted glass effects to give the website that essence of history and well as, from a functional perspective, making room for interactions on the website. We stuck with a minimal color palette with some burgundy and pink accent colors for calls-to-action. Overall, the mixture of these elements provides that rich history while bringing them to the 21st century.